The Package Design Book 2
An international guide to contemporary packaging design
Packaging is
a highly underrated art form. As the first thing a consumer sees when looking
at a product, the packaging can make or break a sale. Every year, the Pentawards
celebrate the art of the package by presenting awards to designs from around
the world. Designers compete in five main categories—beverages, food, body,
luxury, and other markets—and no fewer than 44 sub-categories.
Featuring a selection of over 400 works from 30 countries, this book
brings together all the Pentawards winners from 2011 and 2012, providing a
vivid demonstration of creativity in every form of packaging. Readers will also
discover what drives design industry leaders and agencies behind these
creations which are so much part of our everyday lives. This well of
inspiration is not just aimed at design and marketing professionals but anyone
with an interest in the creative process of packaging.
· Hardcover:432 pages
· Publisher:Taschen
· Format: 9.5 x 1.5 x 10 inches